For a fashion brand selling in the UAE, Arabic product information is more than a translation task. It is part of making the offer understandable before purchase and keeping the product page, advertising and sales documents consistent. UAE consumer-protection legislation expressly addresses Arabic-language consumer data, advertising and contracts, and sets specific Arabic information duties for UAE-registered e-commerce providers. But that does not mean every garment label has one identical Arabic template: required particulars depend on the product, relevant technical rules and approved standards. The practical approach is to map each customer touchpoint, verify what applies to the item and channel, and maintain one approved bilingual source of truth.
Start with the legal distinction
Federal Law No. 15 of 2020 on Consumer Protection, as amended, states that consumer-related data, advertising and contracts must be in Arabic; other languages may be used alongside Arabic. The law also addresses e-commerce providers registered in the UAE, requiring information in Arabic about the goods or services offered, their specifications, contracting terms, payment and warranty. The UAE Government’s consumer-protection overview summarises these duties in plain language.
Cabinet Resolution No. 66 of 2023, the executive regulation, separately addresses product labelling. It requires suppliers to display basic particulars clearly and legibly on packaging or at the place of display, according to the nature of the product and the relevant laws, technical regulations and approved specifications. The listed particulars include the product’s name and type, country of origin, producer or importer details, and relevant handling or use information.
These are related but distinct requirements. The legislation does not create a single universal Arabic label template for every fashion item. The obligations that apply can depend on whether information is part of an e-commerce offer, consumer-facing advertising or contract, on-pack particulars, or a product-specific standard. This article is practical planning guidance, not legal advice; confirm the final position for your product and sales model with the competent authority or a qualified UAE adviser.
Map every place a customer encounters the product
A product can be introduced through a campaign, compared on a product page, inspected in a store, purchased under retail terms and supported later through care or returns information. Arabic should not be treated as a single file added at the end. Create a channel map that records where consumers see information, who owns each version and which fields must match across channels.
Physical presentation: identify the garment, packaging, hangtag, care insert and any information displayed beside the item. Check product-specific rules and the applicable standard rather than assuming a translated tag alone is sufficient.
E-commerce listing: for UAE-registered providers, check the Arabic product description and specifications alongside the relevant contracting, payment and warranty information. Keep the Arabic and other-language versions aligned.
Advertising and social content: review claims, prices, offer terms and product descriptions in consumer-facing ads, captions, creator briefs and campaign landing pages.
Purchase and after-sales documents: review invoices, order confirmations, warranty information, care guidance and return or exchange terms where they form part of the consumer interaction.
Build an accurate bilingual product record
Begin with confirmed product facts, not draft marketing copy. For each SKU, maintain the approved product name, style code, material composition, country-of-origin information, fit and size references, care guidance, colour names, available variants and any substantiated product claims. Assign an owner and a version date so that a translation can be traced back to the exact source it represents.
Fashion language needs particular care. Terms such as “linen,” “leather,” “water-resistant,” “hand-finished” or “locally made” communicate specific attributes; a fluent translation cannot make an unverified claim accurate. If a composition, origin or performance detail is still being confirmed, keep it out of customer-facing copy until the responsible product or sourcing owner approves it.
Use a controlled glossary for recurring product vocabulary, but allow a native Arabic reviewer with relevant retail or fashion context to check meaning, readability and tone. A literal translation can be grammatically correct yet unclear to shoppers. Review how size terms, care symbols, fabric names, fit descriptions and return language appear in the actual mobile listing or printed format—not only in a spreadsheet.
Keep the customer-facing promise consistent
Consistency is a commercial control as much as a language-quality issue. If the Arabic product page describes one material while the English page describes another, a buyer may reasonably doubt the product data. If an advertised offer or return term differs between channels, customer service inherits the ambiguity. Compare each language version side by side, then check the live page or proof rather than assuming that the content-management system displays the approved text correctly.
A useful review separates facts from claims. Product name, composition, dimensions and origin should be supported by the product record. Promotional statements should be checked for evidence and any necessary qualification. Do not translate away a limitation, add a benefit that was not present in the approved copy, or let a short social caption promise more than the detailed product page.
Coordinate the review with retail and distribution partners
When a retailer, distributor or marketplace partner presents the product, agree who supplies the Arabic copy, who checks it, and which version is final. Put the approval path into the launch checklist: a named content owner, product-fact approver, Arabic reviewer and channel publisher. Share approved assets through a controlled folder or system, and retire superseded files so an older description is not copied into a new listing.
A pre-launch Arabic information checklist
List every consumer-facing product, advertising, sales and after-sales touchpoint by channel.
Confirm the product facts and source documents before translation; flag anything not yet verified.
Check which Arabic information obligations apply to the provider, channel and exact product category.
Use a consistent bilingual glossary, then have the Arabic reviewed for clarity and natural retail language.
Compare Arabic and other-language versions for differences in materials, origin, size, care, claims, prices and terms.
Test the live mobile listing, printed hangtag or store display; correct layout, truncation and legibility issues.
Record the approved version, reviewer, date and replacement process for future product or policy changes.
Authoritative sources
Federal Law No. 15 of 2020 on Consumer Protection — UAE Legislation (including Articles 25 and 26)
Cabinet Resolution No. 66 of 2023 — Executive Regulation of the Consumer Protection Law